Islamic Relief Canada’s Follow Your Donation series began as a video series sharing the stories of rights-holders and the behind-the-scenes work happening in the field. It has since grown into a full stewardship campaign of blogs, reports, stories, emails and publications, all designed to deepen the relationship between donors and the community while upholding a high standard of transparency.

As the series expanded across formats, the team needed a visual identity that could hold it all together without overshadowing the core IRC brand. I developed branding kit and assets that strengthen the campaign’s identity and sets clear guidelines for consistent visuals across video, social media, email and print.

Links

Annual Impact Report 2024
Thank You for Donating Video